…but some are more equal than others…
Sunday announcements, emails, newsletters, lobby, facebook, twitter, word of mouth. And often, you can use all these mediums and still people will say, “I didn’t know about it!”
a couple of questions:
1) What is your most effective form of communication?
2) How do you handle Sunday announcements?
5 lessons we’ve learned so far on the journey of effective church communications:
— In a church our size, people don’t believe something is important unless the preacher announces it on a Sunday.
— Every ministry leader wants their announcement shared from the preacher on Sunday. Our arbitrary
rule, guideline, “if the announcement doesn’t fit 50% of our population, we don’t announce it from the stage.”
— All church communications turn to white noise over time. (Known as the “Erik Lindeen Rule of Church Communications” coined by one of our staff.)
— Church communication is not socialist! Not all announcements are given equal resource. Some areas of church life have to be disproportionally over-communicated to maintain balance. We over communicate serving outside the church and reaching our neighbors and friends. We under communicate the importance of caring for others in the church because our church doesn’t need that reminder or push.
— The finest form of communication in a church: personal invitation. People think the preacher needs to say it from the platform, but in reality, nothing trumps the passionate ministry leader personally inviting someone to participate.
I’d love to hear any forms of communication that work well for you, or any lessons you’ve learned. We’re constantly on a learning curve with this one.